Snugg

Snugg

Branding & Packaging

Services

Packaging

Branding

Art Direction

Client

Snugg

Location

Costa Rica

Year

2025

Credits

Cube Studios

Info

SNUGG Coffee Roast takes a gentler approach to coffee culture. Instead of the intense and energetic feeling most coffee brands project, SNUGG focuses on comfort. The brand is built around the soft moments people rarely get in a fast world.

Workflow • Product illustration

Workflow • Product illustration

We tested many striped color palettes to find the one that truly felt comforting. Warm oranges, bold reds, chocolate browns, muted greens, and soft pastels were explored.

We tested many striped color palettes to find the one that truly felt comforting. Warm oranges, bold reds, chocolate browns, muted greens, and soft pastels were explored.

Workflow • Brand Strategy

Workflow • Brand Strategy

The identity did not come together in one step. We built SNUGG through constant refinement, exploring layouts, mockups, and countless stripe and color variations until the brand finally felt calm, warm and familiar. 

The identity did not come together in one step. We built SNUGG through constant refinement, exploring layouts, mockups, and countless stripe and color variations until the brand finally felt calm, warm and familiar. 

Workflow • Illustration

Workflow • Illustration

The illustration was shaped around emotion, not style. We refined the hug sketch until it felt warm, gentle and reassuring without becoming childish or loud. 

The illustration was shaped around emotion, not style. We refined the hug sketch until it felt warm, gentle and reassuring without becoming childish or loud. 

WORK WITH ME
MAKING BRANDS LOOK GOOD IS JUST THE START
 
LOOK GOOD IS
JUST THE START
WORK WITH ME
MAKING BRANDS LOOK GOOD IS JUST THE START
 
LOOK GOOD IS
JUST THE START
WORK WITH ME
MAKING BRANDS LOOK GOOD IS JUST THE START
 
LOOK GOOD IS
JUST THE START
GET IN TOUCH
GET IN TOUCH
GET IN TOUCH
BEN
OLAYINKA
BEN
OLAYINKA
BEN
OLAYINKA
BEN
OLAYINKA

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